By Katie Jones for Harpers Bazaar UK
This [month], Wow Air announced the start of a new service to New York's JFK Airport - and the Icelandic airline is celebrating by offering seats for just £99 one-way.
The first flights are scheduled for April 2018, but Wow Air is currently promoting the launch of its new route by offering fares that cost less than the taxes alone.
"To celebrate our new service to the Big Apple's JFK International Airport, we are offering flights from London to New York for less than the cost of taxes - essentially paying for our guests to fly," the air carrier said.
The discounted fares can be booked online now for flights departing from London Stansted between April and May next year, although it's worth noting that there is a catch.
The new route involves a stopover in Reykjavik and the budget airline's basic approach means passengers won't be treated to the usual long-haul perks, like complimentary food, drink and entertainment. Baggage fees also apply on all routes - a carry-on bag will cost you £29.99 and a checked bag is £44.99.
New York isn't the only option in the promotion, though. It also includes flights for under £130 one-way to Newark, Chicago, Cincinnati, Detroit and Cleveland, and if you're planning on visiting Iceland's capital next year, Wow Air's fares are particularly cheap, starting at £29.99 one-way.
The low-cost seats are only available for a limited period, so you'll need to be quick to make the most of this deal.